We were proud to be nominated as finalists in the creative category of the Bristol Life Awards 2018, organised by Bristol Life magazine. This was the first time that we had entered any awards and were encouraged to do so by three of our clients having either won awards themselves, or were finalists, in various awards in 2017/18.
In today’s busy and visually crowded world, we believe that it’s important for new and small businesses to own a strong brand image.
A new business needs to make a great first impression, clearly communicate what it does and have an image that can help it compete and quickly establish itself in its marketplace. Having a visual identity that looks professional and works consistently across all marketing platforms will help bring confidence to its audience.
The small business
The more-established small business, of which the UK has a large percentage, needs to review its brand image regularly. The company’s original visual identity may not be so relevant any more, or may look dated. A well-produced re-brand design, or refresh, can send a positive message to existing or potential customers and can also help bring new energy to the work team.
Working alongside other marketing channels, creative design is a very effective tool to help both announce a new enterprise and also develop the brand of a more established small business.
For a more in depth look at the importance of branding, the Design Council has an interesting and comprehensive article on the power of branding https://www.designcouncil.org.uk/news-opinion/power-branding
To see some of the start-up and small business clients we have worked with please click here.
Our design studio is in the historic city centre of Bristol, so just for fun we have recently been capturing some of the nearby, old and interesting street typography on camera.
Unfortunately, at the moment there is no museum open in the UK that is solely dedicated to Graphic Design. The Kemistry Gallery, Shoreditch, London is hoping to open one in 2016. The Museum of Brands, which holds the Robert Opie collection, is currently closed before it moves to new premises to open in October 2015:
However, if you would like to see some classic design you could visit one of the following museums and galleries, which have either collections or temporary exhibitions of graphic design. Here is a selection of some of our favourites:
If your interest lies in traditional printing machinery you could visit a science or industrial museum, some of which have demonstrations of typesetting and printing presses:
There are also museums set in locations, which have associations to individuals, groups or industries linked to design: