In today’s busy and visually crowded world, we believe that it’s important for new and small businesses to own a strong brand image.
A new business needs to make a great first impression, clearly communicate what it does and have an image that can help it compete and quickly establish itself in its marketplace. Having a visual identity that looks professional and works consistently across all marketing platforms will help bring confidence to its audience.
The small business
The more-established small business, of which the UK has a large percentage, needs to review its brand image regularly. The company’s original visual identity may not be so relevant any more, or may look dated. A well-produced re-brand design, or refresh, can send a positive message to existing or potential customers and can also help bring new energy to the work team.
Working alongside other marketing channels, creative design is a very effective tool to help both announce a new enterprise and also develop the brand of a more established small business.
For a more in depth look at the importance of branding, the Design Council has an interesting and comprehensive article on the power of branding https://www.designcouncil.org.uk/news-opinion/power-branding
To see some of the start-up and small business clients we have worked with please click here.